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(203) 292-9680
(203) 454-1225

119 Field Point Drive
Fairfield, CT 06824

Nicole Sabena Feagin
Pat Sabena

Pat Sabena
Pat's Credentials

Pat Sabena has been in practice as an independent qualitative research consultant since 1965. With a B.S. in marketing and an M.A. in psychology, she has pioneered and taught qualitative research techniques involving psychographics segmentation, joint-decision making, perceptual mapping, projective psychodrawings, storytelling, archetypes, contemporizing brand and corporate equity, and researching category management and brand affiliation opportunities.

Pat has conducted more than 8,500 focus group interviews and more than 4,500 one-on-one interviews face-to-face, online, and by phone among Consumers, Physicians, KOLs, Dentists, Patients, Educators, and Business Executives.


M.A. in Psychology, 1978

Hunter College, CUNY

Emphasis on psychology of the small group

Outstanding Scholarship Award, 1976

Thesis research conducted among in-patients in group therapy at Payne Whitney Clinic, New York Hospital, Cornell Medical Center

Nominated for Outstanding Thesis Award

Additional research published in Group, the Journal of the Eastern Group Psychotherapy Society, Fall 1978

B.S. in Marketing & Statistics, 1963

Duquesne University, School of Business Administration

Dean's List & Cum Laude

President of Epsilon Eta Phi Honor Society

President of Alpha Phi Omicron Sorority

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