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QRCA 21st Annual Conference, Atlanta, Georgia, September 29, 2006
"Getting Doctors to Spill Their Guts"
PMRG Conference, Baltimore, Maryland, September 10, 2006
“Getting Doctors to Spill Their Guts”
ESOMAR Healthcare Conference, New York, New York, February 8, 2006
“Getting Doctors to Spill Their Guts”
QRCA 20th Annual Conference, Beverly Hills, California, October 21, 2005
"Where Does My Brand/Respondent Fit: Perceptual Mapping Updated"
QRCA Qcasts live on the Internet and archived on www.qrca.org, January 5, 2005
"Contemporizing Brand Equity"
Fashion Institute of Technology, New York City, March 13, 2004
"Qualitative Research: The State & Practice of This Research Art"
Advertising Research Foundation, ARF Week of Workshops, Chicago, Illinois, October 30, 2001
"A Side-by-Side Comparative Analysis: Online versus In-Person Qualitative Research conducted for Novartis Pharmaceuticals Corporation"
QRCA 16th Annual Conference, Chicago, Illinois, October 25, 2001
"Young and Old Talent and the Generational Thing: What Can We Learn From Each Other?"
Pharmaceutical Marketing Research Group (PMRG), Pittsburgh, Pennsylvania, September 11, 2001
"A Side-by-Side Comparative Analysis: Online versus In-Person Qualitative Research conducted for Novartis Pharmaceuticals Corporation"
Time Inc. Consumer Marketing Department, New York City, July 30, 2001, August 13, 1996
"Getting the Most Out of Qualitative Research"
FocusVision Worldwide, Stamford, Connecticut, May 3, 2000, February 26, 1999
"Qualitative Research: An Updated Overview"
QRCA 14th Annual Conference, Orlando, Florida, October 15, 1999
"Using Qualitative Research in Category Management and Paired Alliance Projects"
Advertising Research Foundation, ARF Week of Workshops, New York City, October 5, 1999
"Contemporizing Brand Equity: Relaunching the Herbal Essences Brand"
QRCA 12th Annual Conference, New York City, September 26, 1997
"Sharpening Analysis: Writing Great Reports that Get Read and Used"
Research Industry Coalition, New York City, February 15, 1996
"Qualitative Research: An Updated Overview"
QRCA 10th Annual Conference, Berkeley, California, October 13, 1995
"Perceptual Mapping: Where Does My Brand Fit in the Marketplace?"
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Featured Speaker at QRCA Chapter Meetings:
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“Getting Doctors to Spill Their Guts”
Philadelphia, Pennsylvania, March 9, 2007
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"Contemporizing Brand Equity: Two Case Studies"
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Vancouver, British Columbia, March 5, 2004
Virtual QRCA Chapter, February 10, 2003
Washington, DC, November 15, 2002
Charleston, South Carolina, May 31, 2002
Los Angeles, California, August 25, 2001
New York, New York, September 22, 2000
Chicago, Illinois, May 19, 2000
San Francisco, California, April 10, 2000
Boston, Massachusetts, January 10, 2000
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"Contemporizing Brand Equity Through Projective Drawings and Collage"
New York, New York, September 27, 1996 |
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